Networking For The Win

Why Emphasizing the Social in Social Media is a Game Changer

Britta Ollrogge, MBA
4 min readMar 20, 2023
Woman with a laptop, waving a hand
Photo by Yan Krukau on Pexels.com

Social media has become one of the most critical marketing tools. Companies and individuals use it to promote their products and services and reach potential customers. However, many must focus more on sales and remember the social aspect. Networking on social media is essential for success.

Why many people focus on selling and experience rejection

The main reason many people focus on selling on social media is the desire for quick success. They want to gain as many customers as possible as quickly as possible, thinking they can achieve this by aggressively promoting their products and services. However, this strategy often leads to rejection and failure.
Social media users want to avoid being constantly bombarded with advertisements. Instead, they want to build engaging content and authentic relationships with other users. However, advertising can be disruptive and quickly perceived as annoying. Considering this and finding the right balance between information, entertainment, and sales is essential.

The solution: Finding the right balance between information, entertainment, and sales

--

--

Britta Ollrogge, MBA

I write on Self Improvement 🌱, Productivity 🎯, and Agile Product Development 🏄. My goal is to inspire.💡https://www.britta-ollrogge-consulting.com