Networking For The Win

Why Emphasizing the Social in Social Media is a Game Changer

Britta Ollrogge, MBA

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Woman with a laptop, waving a hand
Photo by Yan Krukau on Pexels.com

Social media has become one of the most critical marketing tools. Companies and individuals use it to promote their products and services and reach potential customers. However, many must focus more on sales and remember the social aspect. Networking on social media is essential for success.

Why many people focus on selling and experience rejection

The main reason many people focus on selling on social media is the desire for quick success. They want to gain as many customers as possible as quickly as possible, thinking they can achieve this by aggressively promoting their products and services. However, this strategy often leads to rejection and failure.
Social media users want to avoid being constantly bombarded with advertisements. Instead, they want to build engaging content and authentic relationships with other users. However, advertising can be disruptive and quickly perceived as annoying. Considering this and finding the right balance between information, entertainment, and sales is essential.

The solution: Finding the right balance between information, entertainment, and sales

How to achieve it? To be successful on social media, one should focus on the social aspect. That means sharing information about products and services, providing entertainment, and actively engaging with other users. The following tips will help you find the right balance:

  • Share relevant content: Instead of just talking about your products and services, share relevant content from your industry or on topics that interest your target audience. That shows that you are an expert in your field and strengthens trust in your brand.
  • Entertain your followers: Use social media to entertain your followers. For example, share funny or inspiring pictures and videos or create surveys and quizzes. That increases interaction and ensures your followers are happy to share and recommend your posts.
  • Build relationships: Social media provides an excellent opportunity to build relationships with other users. For example, use the…

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Britta Ollrogge, MBA

I write on Self Improvement 🌱, Productivity 🎯, and Agile Product Development 🏄. My goal is to inspire.💡https://www.britta-ollrogge-consulting.com